Digital Marketing as a Career Option and Training Courses

Digital marketing is becoming a boom industry recently. It is growing faster than ever and many people are making careers in this field with attractive perks. According to a recent report by Marketing Hiring Trends, 69% of companies are going to hire more marketers. The report also found that there is a considerable gap between the supply and demand for digital marketing professionals. The demand is at around 59%, but the supply is only at 19%.

So, learning such a highly demanded skill can always get you jobs with better pay scales. It is a fact that if you stop learning in your field, then you stop growing. You lose opportunities and get stuck in one area. So we should never miss any learning opportunities. When you get trained in digital marketing then you can start applying in many digital marketing agencies or brands to work with. There are basically 2 types of jobs in this field.

1. Agency jobs where you work with multiple industries and brands

2. In-house digital marketer, where you specifically deal with one brand and its services or products

Let us discuss some of the popular career opportunities in Digital marketing.

What jobs can you do with digital marketing? As one of the choicest specialisations in the digital era, Digital Marketing offers a plethora of career opportunities for students and professionals from all backgrounds from creative to technical.

Here are the top career opportunities in Digital Marketing:

1.Digital Marketing Manager

2. Brand Manager

3. Social Media Manager

4. Online Content Developer

5. Business Analytics Specialist

6. Search Engine Optimisation Specialist

7. Web Designer

8. Professional Blogger

9. Mobile Marketing Specialist

10. Email Marketer

11. Search Expert

Digital Marketing Manager

A Digital Marketing Manager plans digital marketing campaigns across varied media, such as social media, SEO/SEM, advertising, e-mail campaigns, etc. They also monitor and strategize all the digital marketing campaigns and optimize them continuously to ensure highest revenues and reach.

SEO Specialist

An SEO Specialist has the central role of optimizing a website to attain higher search engine rankings and has an in-depth understanding of how to get the highest traffic from all search engines. They also design strategies and plans for enhancing the website rankings across search engines.

Social Media Manager

A Social Media Manager handles the social media channels of a company or a brand and curate the requisite social media strategies for content, marketing and building the best online presence for the brand.

Content Marketing Specialist

A Content Marketing Specialist curates the brand’s story in a unique and appealing manner to capture the audience and handles all the major digital media channels for content broadcast, be it blogs, social media, advertisements, website content and more!

SEM Analyst(PPC)

SEM or Pay per Click(PPC) Analyst mainly assesses the website traffic to integrate it with campaign tracking as well as all elements of online marketing, search analytics, SEO, amongst others.

SEO Content Writer

An SEO Content Writer conducts research on trending and industry-related topics and curates all online content such as blogs, social media copy, website content, advertisements, and more, while incorporating SEO insights, keywords, and so on. Here is our complete handbook for How to Become a Content Writer!